The Brand

Strato – South-African slang for street, is a brand that offers a distinct urban street experience to its wearer. Strato fuses influences from lifestyle sport, music and fashion, to create clothing that stylishly communicates street culture.

With its inception in 2006, Strato is a proudly South African menswear brand conceptualised to cater for the trendy man about town. At Strato we strive to continuously develop our art to meet the dynamic demands and expectations of a growing client base. We take pride in our craft and have managed to build a loyal network of ‘Stratofied’ people. Strato represents a unique design concept through its products, ensuring quality driven by passion for design. In keeping it real, the Strato lifestyle brand upholds the true essence of maintaining “street cred” through trendy and functional gear. Our garments are characterised with a distinct signature throughout; a play of contrast colour and trims on clean silhouettes. It is combinations of these that Strato portrays its interpretation of street. Strato has featured in a number of media platforms over recent years – including radio interviews with Bush Radio 89.5fm, SAfm, Y-fm, Lesedi fm and Motsweding fm.

Television appearances include ETV’s Style Report and SABC 2’s popular youth show Hectic Nine9. We have been featured in Drum magazine, True-Love magazine and Sawubona – the international SAA in-flight magazine. We’ve grazed international publications such as the Euro Am Sonntag – a German financial weekly newspaper, as well as Le Cap, the 2013/4 French edition of the Louis Vuitton City Guide. We have been afforded the opportunity to showcase at highly anticipated fashion platforms such as the Cape Town Fashion Week and the internationally acclaimed Design Indaba. Strato presents itself as a sought after urban brand original in its South African design aesthetic. It is a celebration of our origins from the streets, and a lifestyle that reflects all things contemporarily African.